Let’s start with the basics of social media for venues.
Before you dive in, take a deep breath. There’s a lot of noise out there about venue marketing — and you might feel pressure to step up your social media game.
Before you join every platform on the horizon, start with these simple but crucial steps:
Define your goals with your venue social media. Do you want to grow your following? Drive more leads? Make your objectives clear.
Identify your target audiences. These can be general buckets, like potential clients, event planners, and event attendees. The more you can define each of those segments’ profiles, the better.
Develop your strategy to find your audience and drive your goals. Easier said than done, right? Keep reading to find out how to form your strategy.